CEO Fadi Lahlouh of Lahlouh sat down at PRINTING United Expo to share his secrets for successful direct mail campaigns. The executive at the family-owned operation turned to SCREEN Americas for advice on how to strategically market direct mail applications and says that having access to upper management at SCREEN is the key to a great partnership.
In this exclusive interview with Dave Johannes of Moore, the executive vice president of strategic initiatives takes a deep dive into his company’s approach to personalization and explains how SCREEN technology has afforded Moore the ability to incorporate advanced variable content into direct mail projects.
Monitor digital inkjet print production in real time with JetInspection, a system designed for the Truepress JET series from SCREEN. JetInspection detects clogged nozzles and cleans only the printheads that need it. The system also verifies accurate print resolution and keeps a record of what’s been printed using OCR barcode/decode capabilities.
Print quality remains the leading driver for Tidewater Direct in Centreville, Maryland, when it comes to choosing a press. Hear what advice COO Geoffrey Eisenberg, who invested in the SCREEN Truepress JET 520HD Series, has for printers considering the switch to inkjet technology.
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