SCREEN Americas’ Truepress Jet520HD Expected to Assume Fifty Percent of Ohio Printer’s Direct Mail Business; Printer Produces 150 Million Pieces Per Year

May 13, 2021

SCREEN Americas announces the sale of its Truepress Jet520HD to Baesman of Hilliard, Ohio. The full-service printer also serves as a marketing firm specializing in direct mail and focuses heavily on the impact of personalization.

Founded in 1952, Baesman is family-owned and operated with leadership into its third generation and employment into its fourth. Located in Hilliard, Ohio, since 1995, the company occupies 100,000 square feet of space, has 121 employees and operates twenty-four hours per day six days per week.

Baesman began its business serving the retail industry and eventually branched out into healthcare, restaurants, financial services, consumer package goods, politics, franchises and non-profit organizations. The Truepress Jet520HD is expected to produce an estimated 75 million of the 150 million pieces of direct mail the company prints annually as well as grow the firm’s business, particularly in the areas of healthcare, financial services and non-profit organizations.

“We help our clients achieve more than they ever thought possible, and this new technology is really a game-changer for today’s marketers,” said Rod Baesman, chief executive officer for Baesman. “We’ve achieved the holy grail of direct mail: affordable, high-volume, fast turnaround and personalized for the ultimate one-to-one experience. The best part is we get to help our clients do that through their entire customer journey. We envision the Truepress Jet520HD as being a key part of that journey.”

Personalization is at the heart of Baesman’s mission. Its CRM and Loyalty group works closely with the printing and fulfillment side of the business to collaborate data-driven strategy into a customized message. “Because we were born in retail, we have a strong understanding of the relationship between brand and customer,” said Rachel Iannarino, vice president of marketing and client experience at Baesman. “Studies show that the more personalized the message, the greater the ROI through increased call-to-action conversions. With our CRM and analytics tools, we can help clients understand and execute their data for a more personalized campaign that delivers ROI and creates strong brand loyalists.”

With SCREEN’s technology, Baesman will now have the ability to co-mingle direct mail projects allowing its customers to take advantage of five-digit rates with the post office. Increased turnaround times and a wider selection of paper to choose from will also bring value to Baesman’s customers.

SCREEN Americas and Baesman look forward to their partnership and continuing their joint efforts on developing personalization in direct mail.