SCREEN Truepress Jet520HD Helps IWCO Direct’s Clients Get Upfront and “Personalized”

When IWCO Direct recently purchased its first piece of SCREEN equipment, a Truepress Jet520HD high-definition inkjet web press, the data-driven marketing services company did so with the expectation of increasing its already high-volume output of direct mail campaigns. Company officials have not been disappointed.

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Introduction to Truepress Jet520HD

The Truepress Jet520HD high-definition inkjet web press delivers realistic images that expand the boundaries of inkjet printing. With its 1,200 dpi true resolution and precise droplet size control, the Truepress Jet520HD achieves the colors, textures, details and solid ink areas expected for high-end publication and commercial work. For direct mail advertising, the enhanced design opportunities that improve response rates of personalized marketing campaigns make the Truepress Jet520HD an appealing alternative to offset/digital hybrid and toner-based production.